An In-Depth Guide on B2B SaaS Free Trial
Try it before you buy it.’
It’s the norm for B2B SaaS customers to expect a free trial to make a wise buying decision.
But what’s in it for you?
Free trials are a powerhouse to generate leads and revenue. And to take away profits off the table, you need to convert those free ones into paid accounts.
In this article, we will dive deep into the B2B SaaS free trial strategies to squeeze the maximum potential out of it.
What is a Free Trial in B2B SaaS?
Free trial is a limited-time offer where customers can enjoy the product features for free. The length of a free trial is usually between 7 to 30 days.
Post its expiration, it’s up to the customer to renew the services with a paid subscription.
Types of B2B SaaS Free Trials
Should You Offer a Free Trial or Not For Your B2B SaaS Product?
Just because free trials are the new favorite of every SaaS business doesn’t mean it’s the must-do.
You can consider the following factors to decide whether you want to introduce free trials for your business or not.
How Long Should the Free Trial Be?
Around 99% of SaaS businesses believe 14 days is the perfect duration for a free trial.
Let’s take a look at why shorter trial periods work better for SaaS businesses.
How to Convert Free Trial Users Into Paid Customers?
And Then What?
A successful conversion doesn’t end your work.
Now, the goal should be to retain those customers with active engagement and proactive services. Stay in regular touch to further update them about new features and how to optimize existing ones.
Share crucial analytics and reports to help them improve their product adoption and performance. Remember that your customers are bringing in revenue for you only till you make their life easy. So, focus on value and a data-driven approach to engage with customers.