UX Statistics (How To Improve UX Design?)
Are you trying to find the most comprehensive UX statistics to see how vital excellent user experience really is?
UX can make or break a business, so paying close attention to the user-business interaction is required. And it’s even more crucial when it comes to mobile users.
Poor user experience can mean a HUGE loss of $$$. And a good UX can boost your conversions and sales and make your business thrive.
Spending extra time and money on improving UX should be on everyone’s to-do list. (And you should come back to improving and optimizing it regularly.)
It’s simple: Visitors will ignore your UX if it ignores them.
Our user experience stats roundup will give you a better understanding of UX’s importance.
This post covers:
UX Statistics (Our Top Picks)
- 46% of users will leave the page due to an unclear message
- 88% of customers are less likely to revisit a website with bad UX
- Videos can improve time-on-page by 88%
- 70% of consumers prefer websites that are funny
- Only 55% of businesses conduct UX testing
- Investing $1 in UX can get you a return of $100
- 90% of mobile shoppers would purchase again from a site with great mobile UX
- Good UX can contribute to a 400% conversion increase
- Red buttons can improve conversions by 34%
Poor UX Statistics
1. Slow-loading sites lose companies $6.8 billion annually
I’m placing this one first because it OH SO necessary to have a speedy (and 100% responsive) website these days.
You’re leaving a ton of money on the table if you have a website with a poor loading speed. It’s the first thing you should improve before doing other design and performance tweaks. Yes, really.
According to Forbes, nearly 70% of customers say that page speed has a crucial impact on their willingness to purchase.
You also don’t want to miss our site speed statistics to understand how important the loading speed is.
2. 54% of visitors leave a website without proper contact info
This is likely because a website without transparent contact details (even a business address) looks much spammier than one that displays everything front and center.
Include email, (clickable) telephone number and social media, write down the address and even display your business location on Google Maps.
By the way, do you know how many websites are there? Check these awesome websites statistics to find out.
3. 46% leave the page due to unclear message
Don’t confuse the visitors, or they’ll likely leave your website without even considering opting in or making a purchase.
Your message needs to be clear from the get-go. In other words, ensure the visitors immediately knows what your business is all about (what you do, have to offer, etc.).
Important: Keep it simple.
Source: UX Collective
4. 90% of users stop using an app due to poor performance
While performance is crucial for the success of any website, it’s even more important for applications.
Optimization for performance is ongoing, so never stop testing and improving because only then can you keep on thriving.
You don’t want to lose users because of a poor-performing app!
Mobile users, in particular, are 5x times likelier to stop doing what they’re doing if mobile performance is low.
5. 88% of customers are less likely to revisit a website with bad UX
If 100 people visit your website and only 22 return because the rest hate it due to bad UX – that sucks big times.
You want returning customers, so ensure they have the ultimate user experience they want to talk about.
User Behavior UX Statistics
6. Videos can improve time-on-page by 88%
Don’t neglect to add videos to your home, product, and landing pages. Visitors tend to spend much more time on a page featuring videos.
Ideally, create your own (promotional) compelling videos to engage the visitors more.
You may also want to check these fantastic landing page statistics (where you’ll find more proof that videos work).
7. 70% of consumers prefer websites that are funny
Don’t be so serious!
And it doesn’t matter what industry you’re in.
It is totally okay to use humor on your website. In fact, 70% of consumers prefer it. Don’t be afraid to use it, even if it’s just a (relatable) joke.
Making your visitors smile and feel good increases the chance they take action.
8. 44% of online shoppers share a bad experience with friends
You want a good word to spread out, not a bad one – so ensure your online shoppers don’t talk about the bad experience they had on your eCommerce website with their friends.
Because 44% do!
Word-of-mouth marketing still works today; just let it work positively for you, not negatively.
9. 75% of users judge a website by “its cover”
Although you shouldn’t judge a book by its cover, apparently, 75% of users judge website credibility exclusively by its looks.
Because we want to see beautiful things, your site’s aesthetics must be appealing to the eye. (One simple trick you can do is to stick to simplicity and minimalism.)
10. 91% of users leave without being grumpy about a bad UX experience
While you may think, “That’s great!” – but does it really benefit you if a visitor simply leaves without sharing feedback on why they left?
I don’t think so.
You should be grateful for every negative feedback because you can use it as a guide on how to improve your website for a better user experience.
Source: CX for Executives
Business UX Statistics
11. Only 55% of businesses conduct UX testing
45% of businesses still neglect user experience. If only they would check UX statistics like this, they’d know right away how important it is to have a great-performing website or application.
12. 70% of CEOs see UX as a competitive differentiator
Even though we learned there are still many businesses that don’t really care about UX, the ones that do are growing yearly.
With that in mind, more and more business leaders value user experience, applying new optimization practices (and tests) for growth.
13. 74% of businesses say UX increases sales
At the end of the day, a business cannot operate if it doesn’t produce sales. So improving user experience is essentially done to improve sales, and 74% of companies believe it’s so. And 72% of them say customer satisfaction contributes to more sales, too.
14. Investing $1 in UX can get you a return of $100
I bet more businesses would improve their user experience if they only checked (some) UX statistics. Even though a $1 investment for a $100 return is not a promise, it’ll make a significant difference if only 10% of it’s true.
Source: UX Motel
15. 0.1s faster site can significantly improve conversions
Just one-tenth of a second faster website means an improvement in conversions. This could mean an average 8% boost for retail sites and 10% for travel sites.
We already learned how much money companies lose because of slow-loading websites – don’t be one of them!
eCommerce UX Statistics
16. 46% of shoppers won’t purchase again from sites with bad mobile UX
You get all excited about the sale you’ve made, but if your mobile user experience is poor, 46% of your customers won’t purchase again from you.
17. 90% of mobile shoppers would purchase again from a site with great mobile UX
Do you see the difference? It’s so worth investing in testing, optimizing and improving your web and mobile user experience because you can expect more direct and returning sales.
18. 34% of consumers will make an unplanned purchase due to receiving personalized content
It’s important that you personalize your content, like newsletters, because one-third of your subscribers are more likely to make an unplanned purchase.
Luckily, a lot of quality software is available that can do the hard work of sending personalized content for you.
Source: Adobe Brand Content Survey
19. Red buttons can improve conversions by 34%
If you’re using green, yellow or blue CTA/buy buttons, it’s worth testing a red one (even if it goes against your branding) because you can see a nice 34% increase in conversions.
Eventually, you’ll be testing anything and everything to improve conversions.
I recently wanted to purchase a hoodie and a tee from a brand, and when I got to shipping, it was so ridiculously high I left without giving it a second thought.
Apparently, 48% of American shoppers do the same because shipping, tax and fees are higher than expected.
Be realistic with extra costs. Don’t use these additional costs as a way of earning more.
Mobile UX Statistics
21. 85% of adults expect a mobile site to be as good as its desktop version
Every day, more and more people use their mobile devices to surf the internet, so they expect websites to be as good as on desktop – in fact, better.
Even though there are still industries where desktop beats mobile (by a lot), you should still have a high-quality mobile version of your website.
22. 50% of fans won’t use an unresponsive website even if they like the business
Although the brand’s fans are more patient, 50% will still visit the website less often if it isn’t properly optimized for mobile. You may eventually lose loyal customers just because of your poor mobile website.
48% of users actually get annoyed by an unresponsive site – you don’t want to annoy your potential customers.
23. 48% think companies don’t take their businesses seriously, having sites that don’t work well on mobile
While there are many ways of improving your “seriousness,” a responsive website with excellent mobile UX is a fantastic start.
24. 96% of consumers have visited websites unoptimized for mobile
This only tells that there are still MANY websites that aren’t even mobile-ready. It’s almost hard to believe, but numbers don’t lie.
Moreover, nearly 75% said that they prefer a mobile-ready site.
If you’ve seen a lot of unresponsive websites in your industry/niche, this means a massive opportunity for you!
Source: Think With Google
25. 80% of users prefer to visit an eCommerce website using their smartphone
This is just one more indicator of how important having a responsive or mobile version of your website is. On top of that, having it optimized for the ultimate UX will bring you the most bang for your buck.
Conversion UX Statistics
26. Good UX can contribute to a 400% conversion increase
Instead of following best UX practices, testing, optimizing and taking things to the next level can mean a huge conversion boost. Go that extra mile and enjoy the superb results you deserve.
27. 70% of small businesses don’t use CTAs (and are missing conversions)
There’s a large percentage of small businesses out there that don’t use a (clear) call-to-action button. And this is something that might be harming their (your?) business.
If you’re one of those, you might just try adding a red CTA and urge your visitors to take action.
Source: Red Website Design
28. Eliminate form fields to increase conversions by 34%
Users don’t like to do a ton of work when filling out a form, so reducing fields can mean a 34% improvement in conversion rate. But it’s always worth testing form length because every industry and every business is different.
Source: Venture Harbour
29. 97% of sites have poor UX, leading to very low conversions
If only the 97% would know how much more success the 3% are seeing with a well-thought-out UX, I’m sure they’ll start improving it, too. Why? Because we learned that a sucky user experience means much lower conversions.
30. Speed up your site for 1 second, and you can enjoy 7% more conversions
Making your website faster should always be on your radar because there’s always room for improvement. And if you go one second down, that could be a 7% conversion lift.
But making your website load one second faster when it takes five seconds to load compared to two-and-a-half is a completely different story – but it’s so worth the effort.
Conclusion: The Importance Of Good UX Design
If you’ve been taking user experience lightly, I’m sure you’ll rethink it after reading through these UX statistics.
Yes, good user experience can take your business to the next level, and vice versa; poor UX can tank it.
You can improve conversions just by speeding up the website. And ensure it readapts to all screen sizes as best as possible because mobile is huge.
What UX best practices worked for you? Let us know in the comments section below.
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